Running an association is tough. There are so many options for businesses to connect with each other, from local business-2-business groups to chambers of commerce to powerful national organizations that focus on specific industries. There are numerous reasons why business owners and managers engage with an association. Some are looking for new business opportunities. Others need advice on running or making their operation more efficient. One of the most popular benefits of joining an association is the availability of group purchasing, which can save serious money for the members.
Regardless, it’s vital that your association remains an attractive option for your members. Here are some of the things that will provide value to stakeholders.
- Networking opportunities. The goal of any entrepreneur or executive is to grow the company by providing quality products or services and engaging in new markets. Everyone is a potential new customer. Hold monthly or quarterly events after business hours that bring your members together in a social setting. As they get to know each other, new business relationships or referral listings are often developed.
- Influence. The voice of many has a greater impact than that of one. By joining together, executives can more effectively address common concerns such as business regulations, taxation or other issues. Understand your members’ needs and advocate for them on local, regional and national levels.
- Training. Laws, rules and techniques are always changing. What was acceptable yesterday can cause big headaches today. It’s hard for management to keep up. Regular training sessions can help your members understand the changes. And remote technology makes presenting the information much more convenient and less expensive for everyone.
- Socialization. Let’s face it, business doesn’t have to be all business. Social events like golf outings or an annual awards dinner encourage friendships that can continue to develop outside of the workplace.
- Group purchasing. The cost of everything from business equipment to vehicles to workers’ compensation can be reduced significantly when purchased as a group. Establish group pricing with vendors as a membership benefit. It’s one of the best ways to increase value to your association membership. After all, every dollar saved can be used to improve the company.
Finally, your members need a top-quality insurance benefits package that is tailored to their needs and circumstances. That’s where we come in. Not only will we create a program your members will appreciate, our turnkey operation means you can stay focused on ensuring your association thrives.